Online bulletin boards are linear discussions hosted online via a secure platform. These boards occur over time, allowing respondents to provide in-depth feedback to moderator questions. Additionally, these groups are conducted with as many as 24 respondents per board. All participants react to posted questions, which result in substantial individual feedback from all participants. This online qualitative method not only allows us to explore perceptions, attitudes, relationships, and behavior on a deep level – it is also time and cost effective.

Since these discussions occur over time, the topics and content are truly flexible throughout a given project. Our online platform allows us to show images, live websites, static comps, audio/video file and a variety of other stimuli.

Customer Relevance uses the power of the Internet to connect you with your target audience, giving you the capacity to:

• evaluate new product concepts or design compositions prior to development of the site, application or product
• test prototypes in both early and late stages
• test existing websites and online applications

Online Bulletin Board Focus Groups (BBFGs) allow businesses to perform invaluable market and user research, on a world-wide scale, in a convenient and cost effective way. Additional benefits include:

• Faster turnaround, immediate transcripts, faster report generation
• Lower cost (due to ability to potentially combine segments, and eliminate travel expenses)
• No geographic restrictions (easy to get national representation)
• More in-depth data collected
• Flexible design allowing clients and moderator to change questions on the fly and incorporate stimuli revisions if necessary

Online Tools
Customer Relevance online research is conducted with state-of-the-art software—allowing participants to view graphics, websites, streaming video, audio and flash presentations. We use an asynchronous approach that allows participants to visit a site over the course of a few days to react to questions posted by the moderator.

Online Control
Customer Relevance’s innovative interface allows both moderator and client to post questions, read participant responses, and have private discussions with the click of a button.

Depth of Feedback
Given their anonymous presence, participants are less bound by social constraints that may be present in face-to-face groups. In an online environment, participants are more open and honest and because participants are given more time – they typically develop a more lengthy and thoughtful response to every question.

Detailed Analysis of Results
Upon conclusion of your online focus group, Customer Relevance will provide a comprehensive analysis of the results, including market comparisons, reports for critical decision making, and recommendations for remediation.