Contextual Interviews are interviews
that occur on your customers “own turf,” typically
their
office or home. Customer Relevance contextual interviews allow you to closely
observe how customers interact with your online experience in an authentic
setting.
Why Contextual Interviews?
There is much to be learned by watching
your customers interact with your product
or brand in their own environment.
This
interview provides a more intimate setting where we are
able to observe many details, from the screen resolution
they typically view sites on, to the size of the monitor
and overall setup of the office.
Contact
us today to find out how Customer Relevance and
how your business can benefit from Contextual Interviews
Contextual
Interviews Overview
