Customer Relevance was founded in 2003 to provide our clients with consultants who are simple and honest to work with, yet dynamic and thoughtful enough to deliver compelling and truthful insights. We are the combination of expert moderators, user experience experts, usability experts, and qualitative researchers. Our mission is simple- to deliver insights that empower our clients to meet their strategic objectives - but to do so while providing their customers with brand interactions that are intuitive and easy to use.

We created our firm to be able to conduct the research we love in a boutique environment free of corporate restraint and bureaucracy. We developed our client portfolio by telling the truth and not pandering to internal pressures. Each of our Customer Relevance consultants possesses unique methodological and industry specialties. We are strong advocates of teamwork and truly believe that the sum is greater than the individual parts – we collaborate to constantly meet clients’ needs in an ever changing market. We believe that close and strong client relationships are the key to doing stellar projects.

When you engage with us on a project, you work with the same people start to finish. We are your primary contact, and become intimately engaged in each project. As a result we are uniquely positioned to answer any question for our client at any time. Our clients appreciate our ability to move quickly to meet their research needs.

Our expertise in the interactive arena is unmatched. Many of us have been working in the internet and multimedia world for a decade. Our research transcends the traditional market research facilities walls as we conduct our work not only online, but in/at coffeehouses, industry conferences, and even our customers’ businesses or homes.

• Experts in both market research and usability - Collectively, our team has moderated hundreds of sessions for well-known Fortune 500 companies
• International expertise - With experience overseas, our team has conducted research in Canada, Europe, Asia
• Industry expertise – includes consumer packaged goods, automotive research, travel, healthcare, computer manufacturers, financial services
• End-to-end project capabilities, including Information Architecture (wireframes, flow diagrams and prototypes) and graphic design