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Experienced
User Experience consultant - Prior to founding Customer
Relevance, Steve spent several years leading the User
Experience Group at Auragen, where he served as Director
of User Experience. He oversaw the research and design teams
ensuring that the online
experiences for Auragen's Fortune 500 clients were intuitive, easy to use, and aligned
with their strategic objectives.
Experienced facilitator – Steve has served
as a strategic facilitator of focus groups, ideation
sessions, individual interviews, and usability lab
sessions for a variety of Fortune 500 clients. A
seasoned facilitator, Steve has moderated hundreds
of research sessions, and is also a certified Creative
Problem Solving Institute (CPSI) facilitator.
Eyetracking pioneer - Steve was an early pioneer
in conducting commercial eyetracking research and
helping clients to better understand what parts of
the webpage their customers actually look at. This research
provides much-needed objective data into the design
process. Steve has conducted eyetracking studies
for a variety of Fortune 500 clients, including Dell,
Expedia, Hotels.com, Kodak, BlueCross BlueShield,
M&T Bank, Wegmans.
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