Customer Relevance is a qualitative research
consulting company specializing in
understanding and improving interactive
experiences for the world's leading brands.
Who We Are
The Customer Relevance team consists of impartial and experienced moderators who provide voice-of-customer qualitative services, including eyetracking, usability testing, contextual interviews, and online/offline focus groups for North America's leading brands. Our innovative research techniques elicit honest, insightful feedback from the customer.
Usability Testing
We gladly let your customers show you where they are having trouble using your product or interface.
Eye Tracking
We can show you where your customers are looking on your web site or packaging, and most important - where they are not..
Focus Groups
Are your customers talking behind your back? We gather them up in real life or online and get them to talk about you right in front of your face (or one way mirror, actually).